There are a number of Reasons why every company owner should invest in graphic design and branding for their business. Fantastic branding and graphic design can add real value to a company and actually generate revenue for people who invest. When we are sent some Promotional literature or a branded email from a company we have not dealt with before and we realize that the design is extremely bad with fuzzy images and an obviously homemade emblem what is the first thing we believe? We believe this company is not very professional in its strategy and immediately moves to do something more interesting or find another supplier for the goods or services we are seeking.
When we see a badly Designed brochure or business cards hong kong we have a tendency to doubt the credibility of the organization they belong to. Business is all about relationships and relationships are built on trust. Terrible design does not equal confidence; it makes us doubt the abilities and the credentials of the organization in question. Conversely, good Graphic design and branding builds confidence and trust in an organization. In our minds there is often a direct connection made between good excellent layout and associations we can trust – that major brand fails to comprehend this principle? Not many, at least not many successful brands. High quality graphic Design and branding should not be an afterthought when the Business Plan for the year is done and dusted and the previous spreadsheet completed. Where there is great design there’s hope and positive feeling and that is good company that is profitable company!
If your organization is targeting the youth market then failure to invest in high quality graphic design and branding will have a substantial influence on your business success. The youth market is more obsessed than ever with form over function, these folks are not just buying a physical solution, they are purchasing an off the shelf picture. Second rate design would not wash with this design savvy customers, if your organizations’ goods are not perfectly packaged, in case there are cut corners in fabricating or in case your logo uses last week’s font – you are not going to sell as many units. Less components means less revenue, poor layout will directly impact your bottom line.
But it is not just large businesses that can realize important benefits from investment in design. Organizations of all sizes can get cost effective, higher quality graphic design and branding solutions through use of freelance designers thus removing the necessity to invest in using a full time member of design personnel. During the current economic climate there is several graphic design that offers greater flexibility on charges for smaller companies who may not have the funds to invest. Classic marketing Concept will tell you about the value of differentiating your business from the market place, an excellent means to do this is by leveraging high quality design.